How far are you willing to go to achieve your dreams without sacrificing your artistic integrity? It’s a question anyone with creative passions would have asked themselves at least some point in their lives. Some even on a daily basis. Shit, I know I have. Which now also brings me to this next question, just how successful and well off is your favourite band? That answer as it turns out might not be as clear as you may think.
Thanks to the internet there is no denying it has improved the opportunities for greater exposure (thanks to social media, streaming services, digital distribution, etc.) but it has also placed the music industry in an era of uncertainty more than ever before, with profits being made from such ventures slimming considerably, making the glory days of record labels throwing big dollars at upcoming bands something of a distant memory.
Working with quite a few musicians, one thing I’ve learnt is the music business is definitely a hard egg to crack. For every band that might find the smallest amount of success, there are hundreds that simply don’t. I wouldn’t say it’s lack of talent, because it’s not. One just has to look at the acts that Brisbane itself is producing at the moment, and the question I’m always asking, is why haven’t these bands made it?
Through an initiative funded by Jack Daniel’s as part of their Future Legends initiative, filmmaker Dan Graetz takes an honest and open look at what it takes to to survive as a musician, artist or independent creative, and the idea of “selling out” to brands and corporations. Featuring interviews with artists that include James Tidswell from Violent Soho, Remi, Kate Miller-Heidke, The Cairos, Hey Geronimo and KLP, it provides a thought-provoking look into what it takes to get by in the music industry, and the many sacrifices faced to pursue one’s craft, while at the same time sharing some of the new and innovative ways artists are choosing to engage the corporate world.
Some interesting insight. What do you guys think?