Well this would have to be the worst marketing move this century, and I reckon it has probably cost someone a job. Michael Bay already destroyed our childhood memories of The Transformers, and we risk having another part of our childhood massacred with his new take on the Teenage Mutant Ninja Turtles.
Lets be honest, the new CGI Turtles look like green steroid-looking freaks from a college football team. Throw in the fact Shredder is allegedly being portrayed as a white American (William Fichtner), and April O’Neil being played by Megan Fox, it’s safe to say our beloved heroes in a half shells will never be the same.
Already the film is looking like one big pile of steaming of Bantha Fodder and then this happens…
While the Michael Bay’s Teenage Mutant Ninja Turtles is being released in the United States in August it won’t be hitting Australian cinemas until September 11th. However some highly likely soon-to-be-sacked “marketing genius” at its Australian distribution company Paramount, thought it would be a great idea to have the Turtles jumping from an exploding Manhattan building on the poster with September 11 listed at the bottom.
Obviously the decision has upset quite a few people who still remember the devastation that took place on that very date in New York City 13 years ago. There are certain things that people should always stay clear of including, mullets, voting Liberals, strangers with candy, and creating any kind of marketing material that links exploding buildings with the date, September 11. It’s just bad taste.
It’s not surprising that Paramount quickly pulled the poster as fast as it went up. Something makes me think their hoping this little controversy will blow over before the movie is released. Then all they will have left to worry about it is the ever-consuming possibility of bad reviews.